You need to study, study, study the industry and trends that cross market.
Right now what's in is natural and organic products, women are really looking for the safest thing to put on their faces but, it has to make them feel and look good too.
Plus how and where you manufacture your products no testing on animals, no outsourcing you need to show local pride and is your company environmentally friendly, using solar power not creating illegal waste.
Once you see the bigger picture like setting up community charity events, these events will show customers to trust and buy your brand. Otherwise no one will learn who you are, if you do nothing but try to fill your pockets.
Do research of companies outside of make-up that are successful, and see how you can integrate that with this industry of make-up.
Goodluck!Is starting your own cosmetics company a waist of money?
You can start by making your own eyeshadows. Those are easy. I do that. and sell them on Etsy sometimes.
You can get a starter eyeshadow kit from TKB trading, great people to work with. They have containers, recipes, and the best forum ever! You can learn a lot on their forum. I'd go there if you really want good info. There's lotsa women on their that have makeup sites that are making money.
Yeah it would be hard to start up, but not impossible. You have lotsa costs:
product
insurance
equipment
labels
a website or Etsy shop
packaging (like boxes,envelopes, bubbl wrap)
You will have to put lots of energy, time and most of all MONEY in it, and it's not even guaranteed that you'll be successful. You'll also have to provide SAFE products. You have to be absolutely sure before you get into a business like this.
You'll spend before you earn... if you EVER earn.
Unless you have some crazy, amazing original or ingenious recipe for cosmetics, the market really doesn't need more makeup.
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